The global online poker market is expected to more than quadruple by 2030, according to MarkNtel Advisors, a consulting, data analytics, and market research firm based in India.

The consulting firm is projected online poker’s market size will grow from $7.98 billion in 2024 to $37.19 billion in 2030. That’s a Compound Annual Growth rate (CAGR) of 29.24%.

MarkNtel Advisors says the growth will be fueled by smartphone proliferation, increased internet penetration, AI-powered gaming features, and evolving poker regulations.

“With over 500 active online poker platforms and 100 million-plus players worldwide, the online poker industry is becoming a dominant force in the global digital gaming ecosystem, reshaping both recreational gaming and professional eSports landscapes,” the report reads.

The reports lists security threats, fraud, and bot usage as the main hurdles for online poker, but also claims that the industry will use AI more to police the sites.

“Fraud remains a pressing challenge for the online poker market, with bots, payment fraud, and identity theft threatening platform integrity. Online gambling faces 3–5x higher chargeback rates than other sectors, pushing operators toward advanced fraud detection AI and know your customer (KYC) verification systems,” the report reads.

The reports lists Americas Cardroom, PokerStars, 888 Holdings, partypoker, BetOnline, GGPoker, Zynga Poker, BLITZ POKER, Unibet Poker, Natural8, Ignition Casino, True Poker, Winamax, Baazi Games, and Pocket52 as the industry leaders.

North America accounts for 35% of the market share, followed by Europe and Asia-Pacific, which, with more and more people gaining access to high-speed internet and smart phones, is predicted to see exceptional grown in the next five years “due to rising mobile penetration and regulatory openings.”

In the U.S., the report points to the Multi-State Internet Gaming Agreement as a reason to believe the game will grow there.

Here’s some other insights, as reported by MarkNtel Advisors:

Q. What is the current size of the global online poker market?

As of 2024, the market is valued at approximately USD 7.98 billion and is projected to reach USD 37.19 billion by 2030.

Q. Which online poker game type is most popular worldwide?

Texas Hold’em dominates with over 70% market share due to its easy gameplay and tournament exposure.

Q. What factors are driving growth in the online poker industry?

Key drivers include smartphone adoption, high-speed internet access, regulatory legalization, and gamification trends.

Q. How is AI technology being used in the online poker market?

AI is used for personalized recommendations, fraud detection, gameplay analysis, and player engagement optimization.

Q. Which platforms are leading the online poker market?

Major players include PokerStars, GGPoker, 888 Holdings, partypoker, Zynga Poker, and Baazi Games.

Q. What are the main challenges facing the online poker industry?

Security threats, fraud, payment chargebacks, and bot usage remain significant concerns.

Q. Which region has the largest share in the online poker industry?

North America leads with 35% market share, followed by Europe and Asia-Pacific.

Q. How is mobile gaming impacting the online poker market?

Mobile apps account for 70% of poker traffic, driving accessibility and in-game engagement.

Q. What role does virtual reality play in online poker?

VR is creating immersive poker environments, doubling average play sessions, and opening new monetization streams.

The entire report is available to buy. Packages start at $3,700, and include analyst support.