Kambi Refreshes Brand as AI Gains Role in Sports Betting
Kambi Group has introduced a new corporate identity that places its sportsbook and several technology businesses under the same brand as the company increases its focus on artificial intelligence and data-driven betting. The new positioning, “Powerful Network. Proven Edge,” covers Kambi’s wider technology offering and reflects the group’s strategy for developing sportsbook products. The company’s network currently includes more than 70 partners operating across over 100 regulated markets. Kambi says it processes around €17 billion in annual betting turnover and 1.5 billion bets. The […] The post Kambi Refreshes Brand as AI Gains Role in Sports Betting appeared first on World Casino News.
Kambi Group has introduced a new corporate identity that places its sportsbook and several technology businesses under the same brand as the company increases its focus on artificial intelligence and data-driven betting. The new positioning, “Powerful Network. Proven Edge,” covers Kambi’s wider technology offering and reflects the group’s strategy for developing sportsbook products. The company’s network currently includes more than 70 partners operating across over 100 regulated markets. Kambi says it processes around €17 billion in annual betting turnover and 1.5 billion bets. The […]
The post Kambi Refreshes Brand as AI Gains Role in Sports Betting appeared first on World Casino News.
