Ladbrokes’ ‘Ladbucks’ Ads Banned for Appeal to Under-18s
In December 2024, a series of advertisements by Ladbrokes, promoting their “Ladbucks” rewards program, faced backlash and were subsequently banned by the UK’s Advertising Standards Authority (ASA). The ads, which aired both on TV and Video on Demand (VOD) platforms, featured a promotional campaign for the new token-based rewards system. These advertisements, however, sparked concerns that the term “Ladbucks” and the imagery used could appeal strongly […]
In December 2024, a series of advertisements by Ladbrokes, promoting their “Ladbucks” rewards program, faced backlash and were subsequently banned by the UK’s Advertising Standards Authority (ASA). The ads, which aired both on TV and Video on Demand (VOD) platforms, featured a promotional campaign for the new token-based rewards system. These advertisements, however, sparked concerns that the term “Ladbucks” and the imagery used could appeal strongly […]
