Massachusetts Sportsbooks Using AI Promotions?
Massachusetts sportsbooks are facing new regulatory scrutiny over how they utilize artificial intelligence to target bettors with promotional offers. The Massachusetts Gaming Commission announced an inquiry into licensed operators following a detailed report that highlighted the use of machine learning algorithms to encourage continued wagering among losing customers. Commission Chairman Jordan Maynard stated that executive leadership and agency staff will meet directly with operators, including Boston-based DraftKings, to analyze the precise mechanics of their artificial intelligence implementations. Regulators emphasized that no formal finding of wrongdoing has been established, but noted that rapid technological advancements require close state oversight. The investigation... The post Massachusetts Sportsbooks Using AI Promotions? appeared first on This Week in Gambling.
Massachusetts sportsbooks are facing new regulatory scrutiny over how they utilize artificial intelligence to target bettors with promotional offers. The Massachusetts Gaming Commission announced an inquiry into licensed operators following a detailed report that highlighted the use of machine learning algorithms to encourage continued wagering among losing customers. Commission Chairman Jordan Maynard stated that executive leadership and agency staff will meet directly with operators, including Boston-based DraftKings, to analyze the precise mechanics of their artificial intelligence implementations. Regulators emphasized that no formal finding of wrongdoing has been established, but noted that rapid technological advancements require close state oversight. The investigation...
The post Massachusetts Sportsbooks Using AI Promotions? appeared first on This Week in Gambling.
