MGM Adjusts Las Vegas Pricing after Summer Backlash Over Steep Costs
MGM Resorts International is working to repair its relationship with travelers after a summer marked by harsh criticism over soaring prices across its Las Vegas properties. During the company’s latest earnings call, President and CEO Bill Hornbuckle openly conceded that aggressive pricing — including eye-catching drink costs — alienated customers and damaged the brand’s reputation. […]
MGM Resorts International is working to repair its relationship with travelers after a summer marked by harsh criticism over soaring prices across its Las Vegas properties. During the company’s latest earnings call, President and CEO Bill Hornbuckle openly conceded that aggressive pricing — including eye-catching drink costs — alienated customers and damaged the brand’s reputation. […]