MGM Resorts Launches Fountain Club
MGM Resorts International has announced the launch of a new invite-only rewards program known as the Fountain Club. This initiative is designed specifically for high-spending guests who frequent the company’s properties for luxury experiences rather than traditional gambling activities. The move signals a shift in how major resort operators on the Las Vegas Strip identify and reward their most valuable patrons. According to company officials, the Fountain Club targets high-value guests who contribute significantly to non-gaming revenue streams, such as fine dining, premium entertainment, and luxury hotel accommodations. While the company has long offered the MGM Rewards program for its... The post MGM Resorts Launches Fountain Club appeared first on This Week in Gambling.
MGM Resorts International has announced the launch of a new invite-only rewards program known as the Fountain Club. This initiative is designed specifically for high-spending guests who frequent the company’s properties for luxury experiences rather than traditional gambling activities. The move signals a shift in how major resort operators on the Las Vegas Strip identify and reward their most valuable patrons. According to company officials, the Fountain Club targets high-value guests who contribute significantly to non-gaming revenue streams, such as fine dining, premium entertainment, and luxury hotel accommodations. While the company has long offered the MGM Rewards program for its...
The post MGM Resorts Launches Fountain Club appeared first on This Week in Gambling.
