NBA Partners with PrizePicks for DFS Deal

In a groundbreaking move, the NBA has announced a multi-year partnership with PrizePicks, an Atlanta-based daily fantasy sports (DFS) operator, designating the company as its official DFS partner. The deal, which includes a broad integration of NBA intellectual property into PrizePicks’ products, underscores the league’s ongoing engagement with the growing DFS and free-to-play sectors. Expanding the Fan Experience Through Strategic Partnership Under the terms of the agreement, PrizePicks will gain rights to use NBA branding, including league logos and team marks, […] The post NBA Partners with PrizePicks for DFS Deal appeared first on World Casino News.

Apr 9, 2026 - 09:15
NBA Partners with PrizePicks for DFS Deal

In a groundbreaking move, the NBA has announced a multi-year partnership with PrizePicks, an Atlanta-based daily fantasy sports (DFS) operator, designating the company as its official DFS partner. The deal, which includes a broad integration of NBA intellectual property into PrizePicks’ products, underscores the league’s ongoing engagement with the growing DFS and free-to-play sectors. Expanding the Fan Experience Through Strategic Partnership Under the terms of the agreement, PrizePicks will gain rights to use NBA branding, including league logos and team marks, […]

The post NBA Partners with PrizePicks for DFS Deal appeared first on World Casino News.