Optimove Acquires Smartico to Strengthen CRM Leadership in iGaming
Optimove, a leading name in the iGaming industry known for its Positionless Marketing approach, has announced its acquisition of Smartico, the pioneering gamification-led CRM marketing provider. This strategic move is poised to reshape the player engagement landscape, combining two prominent platforms that have revolutionized CRM marketing within the iGaming sector. Despite the acquisition, both companies will continue to operate independently, maintaining their respective brands, leadership teams, and product strategies. The founders of Smartico will retain full control over the company’s day-to-day operations, […] The post Optimove Acquires Smartico to Strengthen CRM Leadership in iGaming appeared first on World Casino News.
Optimove, a leading name in the iGaming industry known for its Positionless Marketing approach, has announced its acquisition of Smartico, the pioneering gamification-led CRM marketing provider. This strategic move is poised to reshape the player engagement landscape, combining two prominent platforms that have revolutionized CRM marketing within the iGaming sector. Despite the acquisition, both companies will continue to operate independently, maintaining their respective brands, leadership teams, and product strategies. The founders of Smartico will retain full control over the company’s day-to-day operations, […]
The post Optimove Acquires Smartico to Strengthen CRM Leadership in iGaming appeared first on World Casino News.
