Optimove Enhances Marketing Dynamics with Adact Acquisition

Optimove, a pioneering force in AI-orchestrated marketing solutions, has recently taken a significant step to expand its gamification and customer engagement capabilities through the acquisition of Adact, a prominent gamification marketing solutions provider. This merger integrates Adact’s state-of-the-art gamification technology into Optimove’s Positionless Marketing platform, setting a new standard for customer interaction in the digital marketing space. Comprehensive integration of […]

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Mar 4, 2025 - 08:55
Optimove Enhances Marketing Dynamics with Adact Acquisition

Optimove, a pioneering force in AI-orchestrated marketing solutions, has recently taken a significant step to expand its gamification and customer engagement capabilities through the acquisition of Adact, a prominent gamification marketing solutions provider. This merger integrates Adact’s state-of-the-art gamification technology into Optimove’s Positionless Marketing platform, setting a new standard for customer interaction in the digital marketing space. Comprehensive integration of […]