UK Gambling Advertising Continues Decline Amid Safety Focus
Gambling advertising by licensed operators in the United Kingdom continued to contract in 2024, according to independent analysis commissioned by the Betting and Gaming Council. The findings show that regulated companies reduced their share of the national advertising market while directing a larger proportion of their remaining budgets toward safer gambling messaging and consumer protection measures. Research conducted by Alvarez & Marsal for the Gambling Advertising and Sponsorship Report 2025 (pdf) found that gambling advertising represented 2.7% of total UK […] The post UK Gambling Advertising Continues Decline Amid Safety Focus appeared first on World Casino News.
Gambling advertising by licensed operators in the United Kingdom continued to contract in 2024, according to independent analysis commissioned by the Betting and Gaming Council. The findings show that regulated companies reduced their share of the national advertising market while directing a larger proportion of their remaining budgets toward safer gambling messaging and consumer protection measures. Research conducted by Alvarez & Marsal for the Gambling Advertising and Sponsorship Report 2025 (pdf) found that gambling advertising represented 2.7% of total UK […]
The post UK Gambling Advertising Continues Decline Amid Safety Focus appeared first on World Casino News.
