Premier League Gambling Ads Surge Despite Shirt Sponsor Ban
Gambling advertising remains widespread across Premier League broadcasts despite the introduction of a voluntary ban on front-of-shirt betting sponsorships, according to new research from the University of Bristol. Researchers recorded 15,571 gambling advertising messages during the opening weekend of the 2026/27 season, approximately 42% more than in 2023, when clubs first agreed to remove betting companies from the front of matchday shirts. The restriction reduced gambling branding exposure by 10.5% compared with the previous season, but appearances on shirt sleeves […] The post Premier League Gambling Ads Surge Despite Shirt Sponsor Ban appeared first on World Casino News.
Gambling advertising remains widespread across Premier League broadcasts despite the introduction of a voluntary ban on front-of-shirt betting sponsorships, according to new research from the University of Bristol. Researchers recorded 15,571 gambling advertising messages during the opening weekend of the 2026/27 season, approximately 42% more than in 2023, when clubs first agreed to remove betting companies from the front of matchday shirts. The restriction reduced gambling branding exposure by 10.5% compared with the previous season, but appearances on shirt sleeves […]
The post Premier League Gambling Ads Surge Despite Shirt Sponsor Ban appeared first on World Casino News.
