Sydney Sweeney Ad Helps Put Novig at $2 Billion Valuation

Novig has reportedly raised new funding at a $2 billion valuation, quadrupling the sports-focused prediction market operator’s value since its previous financing round earlier this year. The company was valued at $500 million in February after raising $75 million in a funding round led by Pantera Capital and other investors. The latest financing therefore represents a fourfold increase in less than eight months. Novig, founded by Jacob Fortinsky and Kelechi Ukah in 2021, began as a peer-to-peer sports exchange before […] The post Sydney Sweeney Ad Helps Put Novig at $2 Billion Valuation appeared first on World Casino News.

Oct 1, 2026 - 08:50
Sydney Sweeney Ad Helps Put Novig at $2 Billion Valuation

Novig has reportedly raised new funding at a $2 billion valuation, quadrupling the sports-focused prediction market operator’s value since its previous financing round earlier this year. The company was valued at $500 million in February after raising $75 million in a funding round led by Pantera Capital and other investors. The latest financing therefore represents a fourfold increase in less than eight months. Novig, founded by Jacob Fortinsky and Kelechi Ukah in 2021, began as a peer-to-peer sports exchange before […]

The post Sydney Sweeney Ad Helps Put Novig at $2 Billion Valuation appeared first on World Casino News.