Soon, World Poker Tour products for home games will again be available to poker fans across the United States and Canada.

The long-running poker show and entertainment brand announced a multi-year manufacturing partnership with Genco International to bring a new line of tournament-quality poker products to North America poker fans. The company just acquired Kroeger Canada, which is “one of Canada’s longest-standing toy and game distributors,” according to the site toybook, which covers the toy and game industry.

The company licenses and distributes toys and games like the Lite Brite, Tonka, and Care Bears, as well as board games like Monopoly, and sells them to major retail store such as Walmart and Amazon.

“As poker participation and viewership continue to grow, this collaboration introduces official WPT-branded gear to retail, allowing fans to recreate the excitement of WPT events at home,” the press release reads. “The partnership combines Genco’s expertise in licensed product development with WPT’s two-decade reputation as one of the most recognizable names in global poker. Together, will deliver products designed to replicate the look, feel, and energy of official WPT events.”

Genco will design, manufacture, and distribute a full line of WPT-branded products, including poker sets, casino-grade chips, cards, shufflers, chutes, home game accessories and table covers. Each item will be developed in alignment with WPT’s official style, ensuring the same level of quality and aesthetic seen at televised events and final tables.

“Poker is a fun and exciting game! It is as much about the energy around the table as the cards in your hand,” said Loc Sondheim, Vice President of WPT Studios. “This collaboration brings the WPT experience into people’s home games, giving players the tools to elevate their games, and feel like a real poker pro, sharing in the excitement of tournament play.”

The first products will hit store shelfs at major and specialty retailers, online marketplaces, and direct-to-consumer platforms sometime later this year. Costs of the gameplay products will range in cost from $4.99 to $149.99.

“This partnership is super exciting because it’s about more than branding, but rather it’s about recreating the WPT tournament experience wherever poker nights are being held and played,” said Grant Chapman, COO of Kroeger Marketing, a Genco Company. “WPT has earned global credibility in the poker world, and now all players can have access to the same quality products and experiences as seen on TV, in their homes.”

Poker fans of a certain, older age will remember that during the poker boom back in the middle-aughts, the market was flooded with cases of poker chips, cards and other home game products that could still be found at thrift stores across the nation.

The World Poker Tour certainly got into this game with its share of WPT-branded chip sets and cards available for sale.

Looking ahead, Genco and WPT plan to explore opportunities to feature the new products as official prizing or giveaways at future WPT-sanctioned events.