Genius Sports Acquires Sports Innovation Lab to Advance Fan Data Strategy
Genius Sports has completed the acquisition of Sports Innovation Lab (SIL), a fan data and insights company, in a move that accelerates the growth of its media and advertising operations. While the financial terms remain undisclosed, analysts suggest the deal likely involved only a fraction of Genius Sports’ $220 million cash reserves. The purchase is designed to strengthen the […]
Genius Sports has completed the acquisition of Sports Innovation Lab (SIL), a fan data and insights company, in a move that accelerates the growth of its media and advertising operations. While the financial terms remain undisclosed, analysts suggest the deal likely involved only a fraction of Genius Sports’ $220 million cash reserves. The purchase is designed to strengthen the […]
